The BD & Marketing System You Never Had Time to Build
Your sales team tracks deals in Monday.com. Your marketing team creates content from scratch. Your proposals take days to turn into presentations. Your brand voice changes depending on who's in the room. PE Ontology fixes all of it — in one platform your team actually uses.
The Challenges Construction Companies Face
Pipeline chaos
Deals live in Monday.com, proposals in email, contacts in spreadsheets. Nobody sees the full picture. Win rates suffer because opportunities fall through the cracks.
Marketing starts from scratch
Every LinkedIn post, every presentation, every capability statement starts from a blank page. Your 2-person marketing team can't keep up with 5 estimators who all need content yesterday.
Brand inconsistency kills trust
One estimator pitches safety. Another pitches speed. Your website says "$330M revenue" but the proposal says "$300M." Prospects notice the inconsistency and wonder what else is off.
No visibility for executives
The CEO needs backlog numbers for a board meeting. The VP of BD needs win rates for strategy. Getting this data requires asking 3 people and waiting 2 days for a spreadsheet.
One Platform for BD, Marketing, and Operations
PE Ontology replaces 4-5 separate tools with one integrated system built specifically for construction.
Pipeline Management
Synced from Monday.com every 6 hours. Every deal, every stage, every estimator — in one view. Filter by state, industry, value, or status. AI-generated proposal summaries save hours of review.
AI Content Generation
Generate LinkedIn posts, social media content, and email campaigns from your brand strategy. The AI writes in your voice, about your projects, for your target market. Schedule across all platforms.
Presentation Generator
Click any proposal and get a branded deck in 60 seconds. Company overview, safety record, relevant projects, and scope — automatically assembled and ready to share via password-protected link or PDF.
Brand Strategy
11-section brand playbook that defines your positioning, messaging, and voice. Referenced by every AI-generated piece of content. The single source of truth for your brand.
Social Media & Marketing
Schedule posts to LinkedIn, Facebook, and Google Business. AI generates branded graphics. Email campaigns with tracked engagement. Direct mail management. Capability statements. Gift tracking.
Sector-Focused Opportunities
Track project opportunities by industry: Data Centers, Food & Beverage, Oil & Gas, Industrial Manufacturing, Pharmaceutical, and more. See which sectors have the most active work in your region.
What PE Ontology Replaces
One platform instead of 5+ separate tools.
Up and Running in Under an Hour
Connect your Monday.com board
OAuth connect — click a button, authorize, done. Your deals, stages, and contacts sync automatically every 6 hours. No manual data entry.
Write your brand strategy
Use the 11-section template to define your positioning, voice, services, and target market. This becomes the AI's instruction manual for all generated content.
Start generating
Social posts, presentations, email campaigns, capability statements — all generated from your brand strategy. Schedule content, share decks, track engagement. Your BD team has a system.
FAQ for Construction Companies
Do we need to be PE-backed to use PE Ontology?
No. While PE Ontology was designed for PE-backed construction companies, any industrial contractor can use the platform. The multi-company features are most valuable for PE portfolios, but pipeline management, AI content, and presentations work great for single companies too.
How is this different from Salesforce or HubSpot?
Salesforce and HubSpot are horizontal CRMs adapted for every industry. PE Ontology is built specifically for construction — pipeline stages use construction terminology, industry sectors match how you think, and features like distressed project scoring and presentation generation don't exist in generic CRMs.
What if we already use Monday.com?
Perfect — PE Ontology syncs directly with Monday.com. Your BD team keeps using Monday.com for daily work. PE Ontology adds executive visibility, AI analytics, content generation, and cross-company intelligence on top of your existing workflow.
How many users can we have?
Starter includes 10 users ($49/mo for each additional). Professional includes unlimited users. Every estimator, project manager, marketer, and executive can have access.
What does it cost?
Starter is $749/mo for up to 3 portfolio companies. Professional is $2,499/mo for up to 5 companies with AI, presentations, and social media. For a single company, Starter covers everything you need.
Your BD team deserves a real system.
Pipeline, content, presentations, and brand — all in one platform built for construction.