PEontology
Not paleontology. No fossils involved.
PEontology is a portfolio intelligence platform for PE-backed construction companies. If you landed here by searching for the study of prehistoric life, you are one letter off — but if you are looking for software that helps private equity firms actually run their construction portfolios, stick around.
Where the name comes from
PEontology is a compound of two words:
- PE — private equity. The firms that own and operate portfolio companies.
- Ontology — a structured map of concepts and how they relate. In software, an ontology is the schema that defines entities (companies, people, projects, deals) and the edges between them.
Put together, the name describes the product exactly: a structured relationship graph of everything that matters inside a PE firm's construction holdings. The fact that paleo + ontology spells something similar is a coincidence we cannot undo without renaming the company — so instead, here is a page that disambiguates.
What PEontology does
Cross-portfolio overlap detection
When two of your portfolio companies are quoting the same customer, you want to know before someone else figures it out. PEontology surfaces shared contacts, overlapping opportunities, and trade-partner reuse across every company a firm owns.
Pipeline and business development
Real pipeline management built for construction — projects, bids, proposals, assignments, outcomes. Not a generic CRM retrofitted for contractors.
Distressed project detection
A scoring model that flags projects likely to slip before they do — physics-based signals combined with qualitative amplifiers. If one of your portfolio companies has a job heading south, PEontology tells you in time to intervene or pitch a rescue.
AI content and presentations
Generate sales decks, proposals, and marketing content grounded in real portfolio data — project photos, scope, brand voice. Not generic ChatGPT output.
Executive rollup reporting
One dashboard for the GP, LP, or operating partner — pipeline value, bid-hit ratios, margin trends, and portfolio-wide performance. No more chasing spreadsheets across five portfolio companies.
Who uses it
PEontology serves two audiences that usually buy separate tools:
PE firms and operating partners
Firms with 2–10 construction or industrial portfolio companies who need one view across holdings — cross-portfolio intelligence, overlap detection, rollup reporting.
Portfolio company teams
Business development, estimating, project management, and executive teams at PE-backed contractors — the people who use it as their daily operating system.
Frequently asked questions
Is PEontology related to paleontology?
No. PEontology is a software platform for private equity portfolio management in the construction sector. Paleontology is the scientific study of fossils. The two share no relationship beyond a coincidence of letters — "PE" stands for private equity, combined with "ontology" (a structured model of concepts and relationships).
Why is it spelled as one word?
The product is written "PEontology" (one word) to signal that "PE" — private equity — is the defining prefix. The name reflects the product idea: a structured relationship graph (ontology) of the people, companies, projects, and deals that move through a PE firm's construction portfolio.
What does PEontology actually do?
PEontology consolidates pipeline, customer, project, and contact data across every company a PE firm owns. It detects cross-portfolio overlaps (the same customer showing up in two portfolio companies), generates AI-assisted sales content and proposals, flags distressed projects before they fail, and produces executive dashboards that roll up across the full portfolio.
Who uses PEontology?
Two audiences. First: PE firms with 2–10 construction or industrial portfolio companies who want one platform to see pipeline, performance, and cross-sell opportunities across holdings. Second: the portfolio companies themselves — business development teams, estimators, project managers, and executives — who use it as their day-to-day operating platform.
How is it different from a CRM like Salesforce or HubSpot?
Generic CRMs are built for one company with one pipeline. PEontology is built for a PE thesis: multiple portfolio companies with separate pipelines, but a single owner who needs cross-portfolio intelligence — overlap detection, rollup reporting, shared contact graphs, and industry-specific workflows for construction (projects, bid-hit ratios, distressed-job rescue, trade-partner networks).
What does PEontology cost?
Pricing starts at $749/month for the Starter tier (up to 3 portfolio companies, 10 users, pipeline and overlap detection). The Professional tier is $2,499/month (up to 5 portfolio companies, unlimited users, full AI analytics and content generation). Custom pricing for larger portfolios.
See PEontology in action
Try the demo environment — real workflows, mock data, no signup friction.