PEontology
Not paleontology. No fossils involved.
PEontology is a portfolio intelligence platform for PE-backed construction companies. If you landed here by searching for the study of prehistoric life, you are one letter off — but if you are looking for software that helps private equity firms actually run their construction portfolios, stick around.
Where the name comes from
PEontology is a compound of two words:
- PE — private equity. The firms that own and operate portfolio companies.
- Ontology — a structured map of concepts and how they relate. In software, an ontology is the schema that defines entities (companies, people, projects, deals) and the edges between them.
Put together, the name describes the product exactly: a structured relationship graph of everything that matters inside a PE firm's construction holdings. The fact that paleo + ontology spells something similar is a coincidence we cannot undo without renaming the company — so instead, here is a page that disambiguates.
What PEontology does
Cross-portfolio overlap detection
When two of your portfolio companies are quoting the same customer, you want to know before someone else figures it out. PEontology surfaces shared contacts, overlapping opportunities, and trade-partner reuse across every company a firm owns.
Pipeline and business development
Real pipeline management built for construction — projects, bids, proposals, assignments, outcomes. Not a generic CRM retrofitted for contractors.
Distressed project detection
A scoring model that flags projects likely to slip before they do — physics-based signals combined with qualitative amplifiers. If one of your portfolio companies has a job heading south, PEontology tells you in time to intervene or pitch a rescue.
AI content and presentations
Generate sales decks, proposals, and marketing content grounded in real portfolio data — project photos, scope, brand voice. Not generic ChatGPT output.
Executive rollup reporting
One dashboard for the GP, LP, or operating partner — pipeline value, bid-hit ratios, margin trends, and portfolio-wide performance. No more chasing spreadsheets across five portfolio companies.
Who uses it
PEontology serves two audiences that usually buy separate tools:
PE firms and operating partners
Firms with 2–10 construction or industrial portfolio companies who need one view across holdings — cross-portfolio intelligence, overlap detection, rollup reporting.
Portfolio company teams
Business development, estimating, project management, and executive teams at PE-backed contractors — the people who use it as their daily operating system.
Frequently asked questions
Is PEontology related to paleontology?
No. PEontology is a software platform for private equity portfolio management in the construction sector. Paleontology is the scientific study of fossils. The two share no relationship beyond a coincidence of letters — "PE" stands for private equity, combined with "ontology" (a structured model of concepts and relationships).
Why is it spelled as one word?
The product is written "PEontology" (one word) to signal that "PE" — private equity — is the defining prefix. The name reflects the product idea: a structured relationship graph (ontology) of the people, companies, projects, and deals that move through a PE firm's construction portfolio.
What does PEontology actually do?
PEontology is the operating system three teams use simultaneously: business development tracks every bid and customer relationship; marketing generates social posts, presentations, and email campaigns from a shared brand strategy; and executives see live dashboards rolled up from both. Every account comes with a dedicated research analyst embedded in your team — they build target lists, verify customer overlaps, monitor distressed projects, and pre-build your monthly review. Built for industrial contractors. Scales across a PE portfolio when you bring multiple companies in.
Who uses PEontology?
Industrial contractors first. The BD director, marketing director, and president of a single $200M-$500M+ industrial contractor — the three teams who run the company together — all log in daily, alongside their dedicated research analyst. PE firms and holding companies that own multiple industrial contractors use it as a portfolio operating layer with cross-company overlap detection, warm-introduction tracking, and executive rollup across every company they own.
How is it different from a CRM like Salesforce or HubSpot?
Generic CRMs are built for sales reps in one company. PEontology is built for the way an industrial contractor actually runs — three teams (BD, marketing, executive) sharing one source of truth, with a dedicated research analyst embedded inside the business. Construction-specific pipeline stages, distressed project scoring, capability statements, and rollup reporting when you bring a second company in. CRMs sell software; PEontology sells software + the team that drives adoption.
What does PEontology cost?
Operator is $150,000/year for one industrial contractor with the full platform and a dedicated research analyst (50% allocation). Portfolio is $250,000/year for up to 3 companies with one full-time analyst pooled across them, plus cross-portfolio rollup. Strategic is $500,000/year for up to 10 companies with a three-analyst pod, custom integrations, SSO/SAML, and a dedicated CSM. Annual commitment, monthly invoicing available.
See PEontology in action
Book a 30-minute walkthrough — software, the research-analyst model, and the Byers Industrial deployment.